All in the marketing

Bob asked me to help him design a flyer to advertise for his martial arts class, a filipino martial art involving hand-to-hand combat with edged weapons and bull whip stuff, so I readily offered my opinion. Of course, I thought he might be trying to attract other guys so here was my suggestion -- include the words "Edged Weapons," the latitude and longitudinal coordinates of the class but absolutely no directions or maps, and anime-type images of boobs, legs, whips, and a can of beer. That ought to draw their attention right away.

So Bob gives me this look, his look that he often throws my way, and says, "I'm a guy, I don't need to know that!

So I offered him suggestions to attract girls to the ad. Substitute the words "Self-Defense" for "Weaponry," include a very easy to read set of directions with landmarks, an image of a hunky guy, with a great backside, and a fantastic pair of heels, on the flyer, not the guy.

Perhaps I have missed my calling.